Have you seen any "watermarks" or shadow logos on somebody's presentation slide? Or maybe you've seen "footers" or short sentences posted on each slide? What is the purpose of all that? Sometimes, people just don't want to let others to do plagiarism toward their content. But if you misplacing the watermark or footer, it just ruined the entire visualization. So, let's learn what it best to show the watermark or footer
Differentiation Between "Watermark" and "footer"
In the picture above, you will clearly see the placement of "watermarks" using company logo. It's okay to use a place directly behind your slides' contents, but make sure it doesn't clash in terms of color that might affect your audience to read clearly. Control the opacity and transparency features available in your presentation application (especially if your company logo has a strong or bold color).
Advantage - "watermark" is useful when you want to send the presentation slide content to the client / audience so that the presentation content is not duplicated illegally. In addition, "watermark" can also provide strong branding that the copyright of the presentation slide content is owned by you, not from any other institution. Make sure the content you send to client is within .pdf format.
Disadvantage - if you only put "watermarks" in front of the content or without adjusting the opacity/transparency, it will disturb the audience to see clearly about what inside your slide. Just make sure it's properly placed.
On the other hand, you might ever see "footer" placement like above picture. "Footer" looks more presentable than "watermark" because it doesn't take bigger place but still create sense of content ownership.
Advantage - can be placed independently on the lower left / bottom right which certainly won't take place. "Footer" also usually looks more professional than "watermark" because it only takes a small proportion of a presentation slide.
Disadvantage - sometimes because it is only in the form of a "footer", some "naughty" audience (those who want to do plagiarism of your content) will easily crop or cut the bottom "footer" so that the source / maker is unknown.
Each of these markers has advantages and disadvantages as stated above. For the effectiveness of the presentation, DoctorSlide suggests it's a good idea to use a "footer" method for slide presentations that are run directly in front of the audience. Whereas the "watermark" method is preferable when sending the slide file via e-mail or printed to the client.
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Disclaimer: this article originated written in Bahasa and being translated using Google Translate hence please understand if there's any mistake of tenses and/or misunderstanding that occurred. Read the original version by switch this web to Bahasa version on upper right button. Thank you for reading!
Pictures credit to Freepik and DoctorSlide internal slides