There are so many contents that you would love to pour on the slides and that often make the whole presentation is too compact yet confusing. Based on experience working with several startup founders, DoctorSlide lists down some essential steps that you might want to take a look before jump too far in developing your pitch deck.
Product / Service Slide Cover
We are not only using front cover to write down our company name, but you can visualize what is the product / service on that first page so that people can easily relate what kind of big topic that you will bring to the table. Try to use supportive images that related with what you offer (example above using fruit market picture to describe that the startup is focusing on fruit).
Slide about Background Thinking
Too often that presenters just jump into company introductory slide without giving slight background thinking of why they are focusing on some areas. Well, you can build up the same perspective about a condition/ecosystem by structuring background thinking slide. The background can be supported by various data and facts which are supporting your arguments. For example, increase number of unemployment in certain areas made you to take action in creating online job marketplace for free.
Slide about Company History/Timeline
Even though you are still pioneering a business, there is nothing wrong if you enter the timeline section to show the history that you have been through along the way. Even it seems short timeline, but we believe there are certain period where you think is tipping point to continue what you believe in running the business. The timeline can be divided in years indicator or based on special moments (e.g. founded, get funded, first 1K application users).
Slide about Benefit
This slide contains what the audience can get (benefit) from your company. So it's not literally just product/service explanation kind of slide, but you should frame it into "audience-based" - how you are going to solve their issues as benefit if they are using your services.
Slide about Competitive Comparison
If possible, can you show what differentiates you from competing companies? Both in terms of price, service and certain features. This can be illustrated by a simple table and certainly illustrates your superiority. One thing to note is that third party data (including data about competitors) should be as accurate as possible, do not make your credibility destroyed by manipulating data (and include footnote contains official links and dates when you access the data sources).
Slide about Portfolio
This slide might be the right weapon to win the audience's heart. You can use portfolios and case studies that illustrate real visualization about your product / service overview. You can use videos and photos as well.
And last but not least, don't forget to wrap it all with well-designed slides that can build the positive impression about your company and yourself as founder. Don't hesitate to contact DoctorSlide for further assistance. Good luck in building your startup presentation framework!
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