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Why some presentations are more interesting than others? What kind of specific factor that made sales easily happened during presentation? Well, presentation that intended for promotion should be prepared differently than other kind of presentation. Why it matters? Because if you don't take it seriously then you might get trouble with the entire session and the most important thing is you won't get what you expect. Herewith some questions that might shed some lights toward your journey to crack the perfect presentation content for promoting your business.

Do you know who is your audience?

Do you know generally who is your target audience? Do you know where they live, how much earning or job occupation they are owning and what kind of their routine habit? If you didn't know yet your audience persona that you are targeting then it's better to explore first and seek in advance about it. When you get familiar with your target audience then the next step will be much easier (matching the suitable content).

Does your product/service provide what their need?

After you get to know the general profile of the audience, let's think about your suitability of content. Do you provide kind of product/service that they want right now? If not, is there any connection between your company toward their future needs? You must be able to connecting the dots between what you are providing with their needs. Create the demand. If not, then they will just think you are wasting their time. It's different if you have something they need, anything that you are talking about will be perceived as important notes and valuable. Hence their attention will be yours.

Do you know what is the best to communicate with audience?

The next to think about is the communication method. Do you know how to nail communication with audience? Is the audience speak the same language as yours? Is it necessary to insert any humor so audience can enjoy better to your session? You need to assess all of these aspects before D-Day hence you can adjust the style of your communication and make it flawless. The most important is to make your audience understand your key points. That's all matter. 

Is the content and design of your presentation interesting enough?

Well, what you show is usually reflecting about your characters and whether the audience will trust you or not. If you expect a good impression then it's worth it to spare a time to reconstruct the whole copywriting and create professional design that match with your company. Avoid the wordy content, your audience doesn't come to get lectured. And if you don't have time or speciality on that segment, try to outsource! You can contact professional presentation designer like DoctorSlide to help you with customized design and content development. Let yourself focus on other strategic things and trust the rest to the expert. Be smart and achieve your expected goals!

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Disclaimer: this article originated written in Bahasa and being translated using Google Translate hence please understand if there's any mistake of tenses and/or misunderstanding that occurred. Read the original version by switch this web to Bahasa version on upper right button. Thank you for reading!

Pictures credit to Pexels

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