Infographics are graphic works that describe data and information visually and easily understood. The main function of infographic is to simplify a complex data set and make it meaningful. Some important tips that you can try to apply in the preparation of an infographic are listed below.
An infographic can be really interesting when you aren't overload all data within one picture. Instead, you take the most important data your audience needs to know and simplify by using a representative icon / picture (replacing confusing words with icons instead). Some important data can be simplified by creating a bold and "targeted" headline sentence.
Customize based on Audience.
Infographics are made in order to provide a clearer understanding and certainly not all infographics need to be known by everyone. This means that infographic content must be tailored to what specific data the audience wants to know, not entire data that we have. For example, if your current audience is going to be interested in knowing "how many people are using a presentation service instead of making their own," then provide infographics with related data rather than providing too general content like "how many people have used a lifetime presentation". DoctorSlide team always believes that content tailored to the audience's (specific) desires will be more interesting and valuable.
Easy to Read.
Perhaps because of too much data to be shown in an infographic, we forget the right size and readable format for the audience. Always pay attention to the exact font size and good placement (not colliding with each other) so that it can read properly. Put yourself on audiences' point of view hence you can assess the visibility of the infographic and adjust the necessary items such as font size etc.
Create Interesting Infographic Title. First thing to gather up attention of the audience of course from the title of its infographic. Always keep an eye on your infographic title (also about the size which is advised to be at least 70pt is enough). Create a short title that can be instantly understood. Imagine you are creating an important headline for billboard/large advertisement.
Beware of Data Sequence
We believe that your data will be certainly a lot, but try to make the logical relations within each data (correlation between data is a must!). Also make sure the sequence order for each content inside the infographic so it can be really flawless to read.
Always Show Data Sources.
Especially if you use third-party data (whether it's from social media, specific research or any personal statement), it is mandatory to write down the source data that you are processing within the infographic. This is to show our appreciation and respect to the original owner of the data and can be used as a reference for anyone who wants to know more details related to a data.
Verify All Data.
Do not forget to always do data verification. Check back whether the displayed data is accurate or still need to update the number. In today's digital world, it's easy for us to share things, including infographics. So make sure the data you display is the correct data.
If all steps above completed, you are more than ready in providing interesting infographic content. Don't hesitate to call DoctorSlide.com if you want to have professional assistance in helping you with the interesting design.
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Disclaimer: this article originated written in Bahasa and being translated using Google Translate hence please understand if there's any mistake of tenses and/or misunderstanding that occurred. Thank you for reading!
Pictures: courtesy of DoctorSlide, Pexels and Freepik