Maybe you've heard 'pitching deck' or presentation used to infulence the investors / potential customers to buy our idea/product/service. Here are 8 tips you need to know in putting together a 'pitching deck' as summarized by the DoctorSlide.com team:
1. Don't Stick on Solution Only
Most people will suggest your presentation need to be solution-centered. This seems to be wrong, especially if applying directly to a 'pitching deck'. Investors will probably pay attention when you are presenting your company's offer/solution. But more important is to explain why this solution is important. You can create a special slide about the background conditions underlying the real problem. Continue with how your solution could have a better impact.
Hint: slide problem, slide objective, slide impact
2. Use Actual Data
Always use data or numbers that indicate that your statement is valid/real. You can utilize Google or any search engines to find research/supporting materials from trusted researchers that fit your needs. Don't forget to always include the foot note of your source.
Hint: slide numbers, slide fact
3. Mention Your Team
In addition to the brilliant idea, investors also looking in terms of capabilities of "presenter" and his/her team to realize the idea. Never miss a slide containing your team profile (core team) followed by supporting related portfolio. Usually pitching slides include profiles of Chief Executive Officer (CEO), Chief Technology Officer (CTO), and Chief Operational Officer (COO). You can also give one short sentence that explains why you can be trusted.
Hint: team slides, portfolio slides, slides about us
4. Build Intimate Relationships
Deep research of who your potential investor is and what correlation with your product / service. Manage the same expectation of the presentation between yours and investors' interests / vision. You can align your product vision by choosing the investor from the same sector. For example if you are engaged in agricultural applications, then you can target potential investors who are engaged in agriculture as well (or who want to expand into the field - check their profiles from public interview or magazine). This will surely increase the chance of approval from the investor.
5. Be Honest, Without Exception
You must apply honest principles above anything. It is very important to build your trust in the long run. Usually honest can be seen from the calculation numbers of CAPEX (Capital Expenditures) and OPEX (Operating Expenses) which aren't over calculated. Or can be seen from the problem statement that is real and not made up.
6. Show User Experience Visualization
If possible, you can add slide containing your product / service mock up (especially if you're working on software application). Mock up will greatly assist your audience in visualize the experience they will receive when using your services / products. One slide can contain 5 mock up screens at once.
7. Clear Timeline
DoctorSlide recommends you to tell the expected timeline to execute all planning as told, especially related to product development to go-to-market (GTM) activity and other operational development as well. Timeline indicates your readiness and gives clear visualization to investor that you are well prepared.
8. Make it Short and Simple
You should be aware that long session of a presentation doesn't equal to a good presentation. Bear in mind that investors or your prospective clients have limited time, so try to keep their attention and avoid any useless conversation and wordy slides. Remember, presentation slides only help you in presenting what you want to say, not vice versa. Keep it short and smart.
BONUS! Presentation flows that you can use:
- Slide Cover
- Slide Background
- Slide Problem Statement and Facts
- Slide Solution
- The Uniqueness Slide
- Slide Competitor Analysis
- Slide Monetization
- Slide Projected CAPEX and OPEX
- Slide ROI
- Slide Timeline
- Slide Team / Organization Structure
- Slide Future Milestone
Each of the subtitle above can be 1 to 2 slides, depending on the content of your company. According to DoctorSlide's observations, the ideal number of pitching decks ranges from 12 to 16 slides.
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Disclaimer: this article originated written in Bahasa and being translated using Google Translate hence please understand if there's any mistake of tenses and/or misunderstanding that occurred. Thank you for reading!
Picture sources: Pexels