The concept of "The 10/20/30 Rule of Powerpoint" was originally introduced by one of the leading marketing and venture capital experts, Guy Kawasaki. This concept is developed extensively for one reason, which is to support the effectiveness and efficiency of the presentation. It is said that Guy Kawasaki as a Venture Capital stakeholder must hear hundreds of presentation sessions from various companies that are ultimately ineffective due to the vast number of slides and points. Therefore, Guy Kawasaki feels the need for an effective standardization that everyone can apply, including you.
The 10/20/30 Rule of Powerpoint is a method that advises you to limit a presentation to maximum of 10 slides / concepts, presented no more than 20 minutes duration and minimum font size used is 30 pt.
It may sound less logical to present something complicated in just 10 slides, but the point here is that your audience won't be able to digest more than 10 different concept (equals to 10 slides) in one presentation. Yes, because things that are too complex will ultimately move away the focus of the audience and of course you do not want it to be happened. You can develop more than 10 slide, but try to stick to the following 10 great concepts (especially in the pitching process to the investors):
- Problem (main problem / background you want to discuss)
- Your solution
- Business model
- Underlying solution / technology (unique points / technology used)
- Marketing and sales strategy
- Competition (explain your competition map or competitive advantage)
- Team (who is the person behind your company)
- Projections and milestones (forward commitments including investment offerings)
- Status and timeline (current conditions and future plans)
- Summary and call to action (conclusion and next steps to do by the audience)
20 Minutes Concept
Presentation within 20 minutes? You can do without putting a question session into it and focus on the 10 great concepts you've created on slides. You can get used to the presentation within a span of 20 minutes so your audience does not get bored / lose focus on what you describe. Less than 20 minutes would be much better.
Font Size of Minimum 30 Pt
Why is there a minimum font size? Because it can anticipate problem to read your slides especially when doing pitching on stage. Minimum 30 Pt will ensure your audience able to read clearly about what you are putting on your slides. Again, the main focus to do a presentation is to make sure audience get what you are saying and moreover get influenced to do what you are expecting them to do. Never forget that your presentation slides are not literary scripts, keep as simple as you can and use easy-to-read fonts.
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Disclaimer: this article originated written in Bahasa and being translated using Google Translate hence please understand if there's any mistake of tenses and/or misunderstanding that occurred. Thank you for reading!