After setting the sales target every month, every entrepreneur will always think hard how to market their products / services effectively. It also includes how to communicate properly to targeted audience. Various factors can be influential to determine the decision of your client, hence you should carefully crafted entire slides. DoctorSlide summarizes several presentation methods that aim to increase sales.
Adjust to Audience Needs
This first method is mandatory and requires your time to adjust the content of each audience. And the good news is we believe this method will also bring the most sales conversions. Why? Because your presentation is really focused on what the audience needs. You can insert 1 - 2 slides about the background of your prospective prospects and the problems they face (of course after you conduct quick research on them). This slide can be inserted at the beginning of the presentation so that everybody is on the same page and you can inject a statement that "we are here to help solve your problem, your needs are a priority for us". After that customized slide insert, you can proceed to the slide about your suitable offer.
Why Do They Need Your Offer? Why Not to Choose Others?
Perhaps you will be presenting a full company profile, trusted management profile and so on. If you explain all these things without having a big framework why this is useful for the audience, it will be very boring indeed. Instead, you may skip those slides which are too "segmented" about your company only. It's better to throw questions just like what they are thinking about a crisis that hit their company (of course should be related with services that your company provide). Then you can continue present the comparison slide of why you need to be chosen over the other competitors (slide about competitive advantage).
Presentation with Interview
You can also package your presentation in an interview concept. Use the question and answer method while running presentation content. This method is suitable when used for fewer audiences (less than 10 people) and even better if the audience group comes from the same company. Examples of the application of this method are:
- (first slide: "What do you think of Jakarta traffic jams?") - don't forget to put the same question on the slide
- Give time (about 1 minute) for the audience to answer and respond accordingly
- (The second slide contains facts that you collected from several reliable sources related to Jakarta traffic jams)
- (Third slide: "How this traffic impact to your business that rely with distribution vehicles?")
- Give time for the audience to answer
- (The fourth slide contains benefits mapping that can be obtained by the audience with existing traffic conditions) and re-responds to the audience's answers while explaining what the mapping slides show and how they relate to your company's services.
Try to receive as many question as you can and correlate the sales pitch based on their needs and pain. Also, build long term credibility by having well designed presentation slides. Good luck!
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Disclaimer: this article originated written in Bahasa and being translated using Google Translate hence please understand if there's any mistake of tenses and/or misunderstanding that occurred. Read the original version by switch this web to Bahasa version on upper right button. Thank you for reading!
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