"I am a businessman who has been so long in this sector ..."
"I started everything from 10 years ago ..."
"We are a multinational company that already has worldwide clients .."
"We can help in ..."
Maybe some above snippets has been heard before. Do you realize the audience will only listen the first 5 to 10 minutes to determine whether your presentation is interesting to follow or not. The rest, if it does not attractive enough then the audience will definitely start getting bored. And the way to keep them focused is to nurture the idea that your presentations are beneficial to them. One of them by using the "you/your" words (focusing on audiences' point of view, not vice versa).
Some tips that can be applied in making presentation content that focuses on audience, are:
Use topic/something that happening right now and relate with what you are presenting (for example: if you are explaining about Marketing topic then you can explain about Spotify strategy, an app that most of people use to listen to the latest songs without having to download a song, including your audience as well). This strategy will help you to inject your topic by piggyback on well-known topic. You can find out the current trends with Google Trends or any other online media.
Try to know what is the core expectation/wish from the audiences toward your session. You can explore it by assessing their career background or have a look on previous similar session's feedback form (if you have conducted in the past). Then relate the keywords of expectation with your solution.
Use daily case (problem) that owned by most of audience and explain the solution that you can derived from your topic.
Find out daily inspirational topics for audience and explain how you/your company can benefit them in achieving that purpose (eg. topics popular for millennials: how to buy a house in 25 years, successful in less than 30 years etc.).
Don't forget to insert the "you/your" words on all of the above tips as example:
Instead of "We provide the cheapest service for cooking oil category" better if we say "Routine savings for you, why not? Enjoy cheapest cooking oil with guaranteed quality"
Instead of "Our company is trustworthy for having done more than 25 years in the accounting world" better say "Your financial accountability becomes our responsibility and inspiration to continue working for more than 25 years"
In conjunction to the content of the audience, DoctorSlide provides a concept service service where you can outsource all the concepts, copywriting or research required in your presentation slides! All can be set within your estimated deadline and tied to your expectation. Focus on the audiences you're looking for and achieve maximum performance in your Powerpoint slides presentation sessions.
If you like our articles, help us to share this knowledge via social networks (Facebook, Twitter, Google+ and LinkedIn) thanks a bunch and have a nice day! :)
Disclaimer: this article originated written in Bahasa and being translated using Google Translate hence please understand if there's any mistake of tenses and/or misunderstanding that occurred. Thank you for reading!