Bahasa IndonesiaThe first step is to ask yourself what is the definition of valuable itself? Is it still be valued by the number of hundreds of millions of rupiah or even invaluable because it has an impact over a long period of time? After you answer the question, you can easier define whether the context has been reflected or not from your current slide content. People often make mistake by displaying the 'price' of their services / products at the beginning which ultimately limits the audience and makes them just stick into the value you have displayed instead of having them to guess that your offer is beyond their expected value.
In fact, if you want to negotiate, you can draw a broader view related to why your idea is worth more than just the 'exact price' offered.
The first method is to provide a background description of statistics or facts related to the problem you are trying to overcome. What is the impact on larger perspective? How many people or families can you help if this solution is implemented by the audience? You can emphasize the benefits that are more valuable, not only the benefits to the audience, but also the benefits in the social (macro) to create higher values.
Is there any certain philosophy that you want to tell? For example, fi you bringing up Batik fashion presentation then perhaps the motivation behind is because you want to save the national heritage of Indonesia. Different with the background of the problem raised earlier, the background of the idea is more about you, your idea and the uniqueness that you have. This uniqueness factor can refer to expertise, experience to the strength of your belief in the idea that could increase the value of a topic. You can put it in a special slide at the beginning of the opening along with the background slide of the problem.
Speaking of time, you can always focus on why the audience needs to make decisions right now. 'Urgency' factor can increase the value of your offer. For example, if you are talking about insurance protection then you can create sense of urgency by telling about 10 years from now all of us will grow older and if we aren't covered with insurance then it will cost higher if we get some serious disease. You can describe how much costs can be prevented if audience decided to buy insurance from now on. The bottom line is, you can always drag higher value by having comparison if audience take action now versus not taking any action in near future.
The last tips to increase the value of your presentation content is to tell the audience why they are are lucky to be 'selected' to get the offer / concept. It could be because of background wise or their important role so by offering to them could make greater impact. By describing this correlation, you can increase the value of a presentation that the topic is important. If you haven't thought about the answer to this last question, it's a good idea to re-evaluate the idea that will be offered because the correlation is always closely related between the audience and the topic idea.
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Disclaimer: this article originated written in Bahasa and being translated using Google Translate hence please understand if there's any mistake of tenses and/or misunderstanding that occurred. Read the original version by switch this web to Bahasa version on upper right button. Thank you for reading!
Pictures credit to Freepik
