If you are fortunate enough to attend a presentation session with a creative presenter, then you can easily understand the topic by the way presenter put keywords and visual on the slide. However, if you are required to attend a presentation session that is loaded with quite "heavy" content (especially about finances and charts) then don't surprised that the font type is determining whether your audiences' eyes will get "tired" quickly or not.
The important thing you need to realize is:
- Never use fonts that do not match the character of your company. Example: if you are a startup company, use fonts like Signika that are quite trendy and flexible rather than using Times New Roman fonts that are too old and rigid.
- Keep one sentence line in a slide with only 4 to 5 words. A line of sentence that have too many words is very uncomfortable for the audience because it's look like a textbook. Especially if you want the audience to pay attention to your explanation (rather than reading directly to the slide), then it is advisable to facilitate the audience with proper explanation if you are using some segmented terms hence they will digest easier toward your words.
- Try to search new fonts that are different from the original Powerpoint collection available on your computer. There are so many cool font collections that you can easily download from https://fonts.google.com/ or https://www.fontsquirrel.com/. Or if possible, you can purchase a specific font type that you think most suitable with your company identity to make it exclusive.
- Use bold italic or underline wisely according to the point of the words you want to focus on. Prioritize the main idea that you want to attach to the minds of the audience by using bold format (for putting more pressure).
Finally, don't hesitate to always ask the feedback of the audience once you are finished with your presentation session. This will help you to make improvements or changes to the font type in the next presentation session.
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Disclaimer: this article originated written in Bahasa and being translated using Google Translate hence please understand if there's any mistake of tenses and/or misunderstanding that occurred. Thank you for reading!